Halston’s newly announced Heritage Collection has requested the mind of Sarah Jessica Parker, to help launch and expand this portion of its signature collection.
According to People, the Sex and the City star will reign as its chief creative officer as well as president.
Parker is enthusiastic about a new venture. “I think this is a brand new kind of business model, and it illustrates how serious I am about this position,” she told WWD. “I think it’s wonderful to feel invested in something.”
Realizing the risk involved, Parker is certain what she’ll bring to the company: “good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in ‘Sex and the City.’”
